Published on, Aug. 25 -- August 25, 2025 1:22 AM

Governments in today's world are not only judged by their policies or performance in office but also by how effectively they communicate with their people. The digital age has transformed politics into a 24/7 conversation where narratives are shaped in real time. Leaders across the world understand this reality: they invest heavily in digital communication, ensure their cabinets are active online, and treat the digital domain as a frontline of governance. Unfortunately, in Pakistan, this dimension of statecraft remains overlooked.

At present, the government does not have a centralised narrative hub from where information can be streamlined, monitored, and strategically disseminated. Inste...