Pakistan, Jan. 27 -- Senegalese-born TikTok star Khaby Lame, known for his silent comedic videos, has sold his company, Step Distinctive Limited, in a $900 million deal that also paves the way for the creation of an AI-powered version of himself.

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The partial sale was made to US-listed Rich Sparkle Holdings, which will hold exclusive rights to Lame's global commercial activities for an initial 36-month period. The deal is seen as one of the largest creator monetisation moves in digital content history and signals a shift from personality-driven content to full-scale commercial ecosystems.

Under the agreement, Rich Sparkle plans to expand Lame's brand worldwide, streamlining operations, ...