Pakistan, Aug. 27 -- The Neighbourhood has been cancelled by ITV after Graham Norton's new reality show failed to attract the expected audience. The programme aired earlier this year but did not deliver the ratings producers had hoped for. ITV bosses have now decided against developing a similar format again.

The show was designed as a major new project for Norton and aimed to compete with the BBC's popular reality series The Traitors. Its concept placed contestants in a neighbourhood setting where viewers could watch and judge their behaviour as families. However, the format struggled to gain enough attention after its launch.

Meanwhile, ITV Entertainment Commissioning Editor Joe Mace said the broadcaster had learned important lessons ...