Published on, Aug. 16 -- August 16, 2025 6:57 PM

The Punjab Food Authority (PFA) has set an ambitious target to increase Pakistan's food exports from $3 billion to $10 billion. PFA Director General Muhammad Asim Javed made this announcement during the "Mera Brand Pakistan" Expo in Lahore. He said food safety, quality production, and global standards are key to achieving this goal. The event was hosted by the Pakistan Business Forum and drew more than 200,000 attendees. Javed praised the expo for promoting national brands and showcasing Pakistan's food industry potential.

To support this vision, the PFA has launched a Business Facilitation Center for food businesses. The center will offer guidance, boost safety awareness, and encourage n...