Pakistan, June 1 -- LAHORE - The Pakistan Business Forum (PBF) has urged the federal and provincial governments to boost support for the handicrafts sector, especially in South Punjab and Balochistan, citing its potential to create jobs and preserve cultural heritage.

Ayesha Farooqui, Chairperson of the PBF Women Wing, said traditional crafts from underserved regions are already in demand. With the right policy support and market access, they could significantly improve rural household incomes, particularly for women.

She emphasized the need for government-led trade fairs, exhibitions, and craft bazaars to promote local artisans. These events, both domestic and international, would help connect rural producers to wider markets and stren...