Pakistan, Aug. 10 -- British Prime Minister Andy Burnham has announced plans to crack down on misleading discounts and subscription traps. The measures form part of his broader effort to ease pressure on household finances. Burnham said the government wants to improve living standards after years of political instability. Britain has had seven prime ministers over the past decade. During that period, household spending power saw limited improvement.

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Since taking office on July 20, Burnham has introduced several measures targeting household and business costs. His government removed a tax from domestic electricity bills. It also capped bus fares across the country. Ad...