Pakistan, June 26 -- Apple has significantly increased prices for several of its major devices as rising artificial intelligence costs reshape the technology market. The hike affects MacBooks, iPads, Mac Studio, Mac Mini, HomePod, and Apple TV devices. Consumers and businesses may face higher costs for Apple products worldwide.

According to international media reports, the price increase is largely driven by growing demand for artificial intelligence capabilities. AI-powered features require faster processors, larger memory capacity, and higher-performance storage. These advanced components have become more expensive because of rising global demand.

Technology companies and data centre operators are competing for the same chips and memo...