Pakistan, June 10 -- A new consumer study has revealed that financial scams remain a major concern in Pakistan, with 55% of respondents reporting that they experienced fraud during the past year. At the same time, digital shopping habits continue to evolve rapidly, as 82% of consumers said they now use artificial intelligence tools to support their online purchasing decisions. The findings highlight both the opportunities and risks emerging in Pakistan's growing digital economy.

Consumers are increasingly turning to AI-powered tools to improve their shopping experience. The survey found that 56% use AI to compare prices before making purchases, while 53% rely on it to check product reviews and ratings. Additionally, 47% use AI for gift r...