DODOMA, Aug. 10 -- Farmers have been urged to embrace digital services to access market information, weather updates and business opportunities as technology becomes increasingly important in agricultural production and marketing.

Yas Acting Head for the Central Zone, Mr Richard Mmari, said the expansion of mobile connectivity, particularly in rural areas, had made it easier for farmers to access information that could influence decisions on what to produce, when to farm and where to sell their produce.

Speaking at the ongoing Nane Nane agricultural exhibitions in Dodoma, Mr Mmari said Yas had invested in more than 4,900 4G and 5G sites across Tanzania, extending mobile connectivity to different parts of the country, including rural are...