DAR ES SALAAM, May 26 -- Yas has emerged as one of Africas fast-rising telecom brands, debuting in the Brand Finance Africa 200, 2026 report with a brand value of 277 million US dollars, which are strong indicators of rising market strength and customer confidence.

The telecom firm (owned by AXIAN Telecom) ranked 61st overall and 43rd by brand strength with a Brand Strength Index (BSI) score of 84.8 out of 100.

AXIAN Telecom CEO, Mr Hassan Jaber, said the recognition marks another milestone in Yas emergence as one of Africas most compelling brand transformation stories, following its earlier global recognition in the Brand Finance Telecoms 150 2026 report.

“This recognition reinforces our ambition to be Africas trusted digital al...