DAR ES SALAAM, Oct. 12 -- Regular staff training is becoming increasingly important in telecommunications as technological changes reshape customer needs and service delivery, Yas has said, urging continued skills development to improve customer experience.

Yas made the call during a ceremony in Dar es Salaam over the weekend to recognise outstanding customer service employees for 2026, marking the close of Customer Service Week celebrations.

Yas and Mixx Director for Customer Experience, Ms Mwangaza Matotola, said employees must continually update their skills to understand evolving products and services and respond effectively to emerging challenges.

She said customer service had improved over the years, but further training remained...