DAR ES SALAAM, May 13 -- Encouraging greater use of digital payments, the National Bank of Commerce (NBC) has launched a customer reward campaign titled “Shinda Trip ya Mauritius,” aimed at increasing transactions through NBC Visa cards while offering users travel-based incentives.

The campaign was unveiled yesterday at NBC headquarters in Dar es Salaam and forms part of the banks wider strategy to advance a cashless economy and expand financial inclusion through secure and convenient digital banking services. The launch brought together media representatives and stakeholders from the financial sector. NBC Head of Marketing David Raymond said the three-month campaign is intended to promote the everyday use of Visa cards for b...