DAR ES SALAAM, Feb. 2 -- AT just 25 years old, Ms Elizabeth Mboko is making waves in Dar es Salaams entrepreneurial scene. Harnessing the power of social media, particularly WhatsApp, she has turned digital platforms into a bustling marketplace, selling a stylish array of mens and womens clothing.

What started as a side hustle has blossomed into a thriving business, proving that innovation and determination can turn a simple idea into a source of income and influence. From an early stage, Ms Mboko believed in the value of side hustles.

Shortly after graduating from St Augustine University of Tanzania (SAUT) in 2023, she secured a sales position at a home appliance retail company in Dar es Salaam and simultaneously established her own on...