DAR ES SALAAM, April 18 -- INTERNATIONAL model Flaviana Matata has called on Tanzanians to take pride in locally made products as a way to stimulate the countrys economic growth.

Speaking to media outlets today, April 18, 2026, Matata said that in her role as a brand ambassador, she strongly believes in quality and would not associate her name or image with products that do not meet international standards.

In a move to strengthen its brand, Serengeti Breweries Limited (SBL) has officially appointed Matata as its global ambassador. The partnership aims to align business with a modern, self-reliant, and confident image of Tanzania.

Matata emphasized that the time has come for Tanzania to be recognized as a producer of world-class goods....