BERLIN, March 7 -- TANZANIA continues to make a strong impression at the 2026 International Tourism Exchange (ITB) in Berlin, reinforcing its position as one of the worlds leading tourism destinations. The country recorded a significant increase in participation this year, with 70 companies and 169 representatives taking part under the theme “Destination Tanzania: Unforgettable.”

The expanded presence reflected growing global interest in Tanzanias tourism sector. Visitors to the Tanzania pavilion were introduced to the countrys diverse attractions, including its renowned national parks, rich wildlife resources, coastal tourism, and vibrant cultural heritage.

Industry stakeholders noted that the strong representation created ...