TANZANIA, June 8 -- TANZANIA is seeking to attract at least one per cent of Russias 13.4 million outbound travellers as it steps up efforts to diversify tourism source markets and tap into one of the worlds highest-spending visitor segments.

The push comes as tourism authorities seek to leverage planned direct flights, economic diplomacy and targeted marketing campaigns to raise Tanzanias profile among Russian travellers.

Tanzania Tourist Board (TTB) Director General, Ephraim Mafuru, said during the ongoing St Petersburg International Economic Forum (SPIEF 2026) in Russia that the country aims to attract one per cent of Russias 13.4 million outbound travellers, equivalent to about 134,000 tourists annually, within the next ten years.

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