DAR ES SALAAM, Oct. 2 -- TANZANIAN brand owners have been urged to shift to top gear to compete well with African brands during the upcoming Best Brand Awards 2026.

This has been said by Best Brand Africa Country Director, Mr Zakayo Shushu, in an exclusive interview with Daily News Digital in Dar es Salaam today, October 2, 2025.

Among the decorated brands operating in Tanzania that bagged awards during the 2025 Best Brand Awards gala include Coca-Cola, SPORTPESA, CRDB, Air Tanzania, Silent Ocean, DSTV, Oryx, Softcare, GF Truck, GSM, Serengeti Breweries, and others.

“The first edition of Best Brand Awards, which was staged on  21st  September, 2025, was a huge success, and the outcome by Tanzanian brands was overwhelmin...