DAR ES SALAAM, July 24 -- TANZANIA may attract fewer international tourists than Kenya, but it is generating substantially more tourism revenue, underlining the success of its strategy to attract higher-spending visitors and position itself as one of Africas highest-yield destinations.

Official tourism data show Kenya welcomed 2.70 million international visitors in 2025, compared with Tanzanias 2.29 million.

Yet Tanzania generated 4.41 billion US dollars in tourism earnings against Kenyas 3.30 billion US dollars, demonstrating that higher visitor spending more than compensated for the difference in arrivals. The 2025 figures are not an isolated phenomenon.

Tourism earnings data show Tanzania has consistently outperformed Kenya since th...