MWANZA, Aug. 5 -- THE Tanzania Trade Development Authority (TanTrade) has urged manufacturers and traders to adopt the “Made in Tanzania” logo, saying stronger product branding will boost competitiveness, expand export opportunities and strengthen the identity of locally made goods.

Speaking at the ongoing Nanenane Exhibition at Nyamhongolo Grounds in Mwanza, TanTrade Lake Zone Manager Cecilia Mwandepa said the trademark enables consumers to identify locally produced goods while enhancing product visibility and market confidence.

“The Made in Tanzania logo enables buyers to easily identify locally produced goods while enhancing the value and credibility of products manufactured in the country,” she said.

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