ARUSHA, May 15 -- TANZANIAS Serengeti National Park has continued to outperform Kenyas Maasai Mara in tourist arrivals for the third consecutive year, underlining a growing shift in East Africas safari tourism industry.

The latest figures indicate that while visitor numbers to Kenyas iconic Maasai Mara have steadily declined, Tanzanias Serengeti and the broader northern tourism circuit are experiencing sustained growth driven by competitive pricing, diversified tourism packages and strong conservation management.

According to the Economic Survey 2026 released by the Kenya National Bureau of Statistics (KNBS), tourist arrivals to Maasai Mara declined from 420,000 visitors in 2023 to 343,000 in 2024 before dropping further to 213,000 in 2...