DAR ES SALAAM, June 18 -- THE countrys premier trade exhibition is entering a new era, with organisers seeking to transform the Dar es Salaam International Trade Fair from a traditional product showcase into a platform for business deals, investment partnerships and expanded market access.

The 50th edition of the annual exhibition, popularly known as Sabasaba, will attract more than 3,000 exhibitors as Tanzania seeks to connect local producers with regional and international buyers.

The Director General of Tanzania Trade Development Authority (TanTrade), Dr Latifa Khamis, told the 'Daily News that the growing participation of companies from within and outside the country reflects increasing interest in Tanzanias commercial opportunities...