DAR ES SALAAM, July 9 -- NGORONGORO Conservation Area Authority (NCAA) is stepping up efforts to market Ngorongoro as the worlds cradle of humankind, seeking to attract more visitors to a destination that combines ancient human history, wildlife conservation and cultural heritage.

The authority said the iconic conservation area remains one of the worlds most significant archaeological and tourism sites, with discoveries dating back millions of years providing evidence of early human evolution.

Speaking at the 50th Dar es Salaam International Trade Fair (DITF), NCAA Conservation Commissioner AbdulRazak Badru said Ngorongoro offers visitors a rare opportunity to explore the origins of humanity through globally recognised discoveries at Ol...