DAR ES SALAAM, March 25 -- SOCIAL Media content creator Monalisa Rwechungura has advised content creators to register their brands as a strategy to protect ownership of their work and enhance its financial value.

Speaking today, March 25, 2026, in Dar es Salaam during a training session for content creators organized by CRDB Bank, Rwechungura stated that registering a brand helps prevent unauthorized use of creative works and provides a legal basis for claiming compensation when such rights are violated.

Addressing a topic on how to increase personal value, content value, branding, and intellectual property rights, she noted that effective use of technology—particularly artificial intelligence (AI)—can significantly improve ...