DODOMA, June 25 -- MEDIA organizations and civil society groups have called for greater involvement of news outlets in advancing public interest advocacy, arguing that the media remains one of the most effective channels for informing citizens and promoting accountability.

The call emerged during a stakeholders discussion on media engagement and digital advocacy held in Dodoma where representatives from the Marginalized Communities Advocacy and Information Programme (MAIPAC), the Media Institute of Southern Africa Tanzania Chapter (MISA-Tan) and Media Brain highlighted the need to strengthen collaboration between advocacy groups and the media.

Speaking at the forum, MAIPAC Executive Director, Mussa Juma said civil society organisations ...