DAR ES SALAAM, March 2 -- LOCAL manufacturers have been urged to adopt the national brand ‘Made in Tanzania as a strategic tool to increase product value, protect domestic markets and enhance competitiveness in regional and international markets.

The Tantrade Director of Trade Development, Ms Lulu Mkude, said recently that the logo serves as an official identity for goods and services produced within the country and is a critical instrument for building an industrial economy.

“The use of the Made in Tanzania logo enhances the value of local products, builds consumer trust and strengthens the competitiveness of our manufacturers in both regional and international markets.

“This logo is more than just a mark of identity...