Dar es Salaam, Aug. 18 -- TANZANIA, a country blessed with breathtaking landscapes, rich wildlife and a vibrant cultural heritage, has long been a hidden gem for global travellers.

However, despite its immense potential, the countrys tourism sector has often struggled to compete with more aggressively marketed destinations like Kenya, South Africa, or Morocco. One powerful yet underutilised strategy to elevate Tanzanias global profile is leveraging major sports events to boost both economic growth and tourism.

By hosting and promoting international sporting competitions, Tanzania can attract visitors, stimulate local businesses and showcase its unique attractions to a worldwide audience.

Sports have an unparalleled ability to unite peo...