SINGIDA, Sept. 26 -- IT has often been emphasised that free and fair elections are the cornerstone of democracy in every country.

The media plays a vital role in this process, given its unique position in society as the “fourth estate” — with the power to inform citizens, scrutinize candidates, expose wrongdoing and shape public opinion.

As Tanzania prepares to hold general election on October 29, 2025, responsible media are not just desirable but essential in preventing corruption during this democratic exercise.

This is not an option but a core responsibility of the media. Doing so will help ensure citizens elect the right leaders who prioritise people-centred development and poverty eradication. Journalists act as ...