BERLIN, March 10 -- THE East African Community (EAC) stepped onto the global tourism stage at ITB Berlin 2026, unveiling the first promotional video for its regional tourism brand, “Visit East Africa – Feel the Vibe.”

Premiered at the worlds leading travel trade fair in Berlin, the video highlights East Africas diverse landscapes, wildlife, cultures and travel experiences, as the region seeks to position itself as a competitive multi-destination tourism hub.

The brand, first introduced during ITB Berlin 2025, brings together eight EAC partner states: Burundi, the Democratic Republic of the Congo, Somalia, Kenya, Rwanda, South Sudan, Uganda and Tanzania, in a coordinated effort to market the region collectively to globa...