ARUSHA, Oct. 22 -- EAST African Community (EAC) ministers responsible for Tourism and Wildlife Management have adopted the EAC Tourism Marketing Strategy (2027-2036), setting a ten-year framework for joint efforts to promote East Africa as a single, competitive tourism destination.

The Strategy will leverage the regions natural and cultural heritage through digital marketing, strategic partnerships and cross-border tourism packages under the regional brand “Visit East Africa: Feel the Vibe.”

The ministers also committed to leverage the Africa Cup of Nations (AFCON) 2027 to showcase East Africa to the world, attract more visitors and expand tourism opportunities beyond the three host countries to the entire Community.

The de...