DAR ES SALAAM, Feb. 24 -- BANKS track customer behaviour in real time. Telecom companies analyse usage patterns every hour. Insurance firms price risk based on claims history. Retailers monitor stock movement daily.

Even small businesses now use mobile payments and keep digital transaction records. This means one thing. Tanzania now has more data than at any point in its history.

But here is the uncomfortable truth. Having data does not mean you are using it well. Many companies are sitting on valuable data but still making decisions blindly.

They collect. They store. They report. But they do not analyse deeply. They do not turn numbers into strategy.

They do not turn insight into money. That gap is now one of the biggest economic ris...