DAR ES SALAAM, March 2 -- ORGANISATIONS across Africa have been urged to rethink how they attract and retain talent as workplace expectations continue to evolve.

Speaking in Dar es Salaam, Absa Bank Tanzania Director for People Function and Culture, Patrick Foya, said the traditional Employee Value Proposition (EVP) model must shift from promises on paper to lived employee experiences aligned with business strategy.

“For years, EVP focused on pay, benefits and training. Today, it is about lived experience — how careers grow, how leaders lead and how purpose shows up daily,” Mr Foya said.

He stressed that EVP should be treated as a strategic capability rather than a human resources slogan.

Mr Foya identified three for...