DAR ES SALAAM, Feb. 10 -- THE 50th Dar es Salaam International Trade Fair (DITF) is going digital, opening new opportunities for businesses to showcase products, connect with buyers and expand market access, even for those unable to attend in person at the fairgrounds.

Speaking ahead of the Golden Jubilee celebrations, Tanzania Trade Development Authority (Tantrade) Director General, Ms Latifa Khamis, said the digital transformation will introduce online exhibitor and visitor registration, digital entry passes and cashless payments, making participation smoother and more accessible.

“It will also feature virtual exhibition booths, businessmatching platforms and enhanced digital promotion and information services, a move aimed at m...