Sri Lanka, Oct. 27 -- Marking a new chapter in Sri Lanka's tourism revival, the Hotels Association of Sri Lanka (THASL) on Friday (24) officially unveiled its global digital marketing campaign designed to attract more international visitors and promote direct hotel bookings through innovative online platforms.

The campaign, developed in collaboration with eMarketingEye - a leading digital agency - aims to strengthen Sri Lanka's brand presence in key emerging markets including Saudi Arabia, Jordan, Oman, Singapore, Malaysia, and Thailand. Additional destinations are expected to be included in the coming months.

Supported by Nations Trust Bank (NTB) and American Express, the three-year initiative seeks to elevate Sri Lanka's image among h...