Sri Lanka, Sept. 18 -- Industry leaders and tourism authorities are setting their sights on leveraging Digital Summit Asia 2026 to drive international travel and elevate Sri Lanka's profile as a premier regional destination. Beyond serving as a hub for tech and marketing innovation, the upcoming summit is being hailed as a strategic catalyst for long-term destination marketing and economic growth.

Speaking at the official countdown launch, representatives from the tourism sector emphasized the powerful crossover between international professional events and tourism expansion. A key focus for organizers and tourism stakeholders is transforming summit delegates into lifelong ambassadors for the island nation.

"Somebody who comes into the ...