Sri Lanka, July 21 -- Robbialac, the flagship paints brand of Lankem Ceylon PLC, has earned international recognition from TikTok for its innovative Digital Vesak campaign, with the platform featuring the initiative as an official global business case study.
The recognition highlights how a distinctly Sri Lankan cultural celebration was successfully transformed into an immersive digital experience through creativity, technology and meaningful consumer engagement.
Developed in collaboration with the creative technology agency Innovation Quotient (Pvt) Ltd, the campaign redefined festive brand engagement by transforming the traditional Vesak lantern into an interactive digital experience. Consumers were invited to create personalised AI-gen...