Sri Lanka, Sept. 25 -- Phoenix Ogilvy Sri Lanka and SriLankan Airlines have made history as the first Sri Lankan advertising agency and brand to win at the coveted APAC Effie's, held recently in Singapore.

The campaign, Relive the Epic of the Ramayana Trail, was the sole entry shortlisted in the Travel and Tourism category from the entire Asia Pacific region and was awarded a Bronze Effie, highlighting the campaign's role in revitalizing inbound tourism at a crucial time for the nation's economy.

The APAC Effie Awards are known for recognising campaigns that deliver real business impact through strategic thinking and creative excellence.Winners are selected by an eminent jury comprising 136 senior leaders from advertising agencies, clie...