SriLanka, Sept. 25 -- MICE tourism is no longer just a sub-sector of travel; it is a vital catalyst for foreign exchange, technological innovation, and job creation across Sri Lanka. Speaking at the official launch of the Sri Lanka MICE Expo 2026 recently in Colombo Malkanthi Welikala, Marketing Manager of the Sri Lanka Convention Bureau (SLCB), outlined how the island nation is positioning itself as a premier South Asian hub for Meetings, Incentives, Conferences, and Exhibitions. MICE Expo 2026 is scheduled to be held during October 5-9 in Colombo.

Highlighting the Bureau's core mandate as the state body driving business events, Welikala emphasized that MICE travelers bring far greater economic value than traditional tourists. Beyond ac...