Sri Lanka, Aug. 19 -- CEAT has extended its premium retail experience to Kelaniya and Horana, with the opening of new-concept Shop-in-Shop (SIS) outlets in these bustling towns.

These outlets will offer an extensive range of CEAT tyres with attractive discounts, tyre care and technical expertise, as well as a combination of services such as wheel balancing and alignment, nitrogen and air pumps for tyre inflation, alloy wheels and automobile batteries. A distinctive feature of every CEAT SIS outlet is its own customer lounge.

Part of a distribution channel expansion strategy, CEAT SIS concept is designed to drive brand premiumisation and enhance customer experience, and entails demarcating a dedicated area for CEAT branded tyres within e...