Sri Lanka, Oct. 17 -- For nearly two decades, Ceylinco Life's Family Savari has been the dream holiday many Sri Lankans could only hear about an exclusive adventure reserved for the Company's loyal policyholders - but now, for the first time, the life insurance market leader is saying, 'Lace up, log in and join the fun.'

The Company has launched 'Run for Savari', a new web-based game that lets anyone in Sri Lanka with a smartphone or computer compete for a chance to experience the legendary Family Savari magic and win a fully-paid tour to Malaysia for two.

The mechanics are simple: play the game, earn points, climb the leaderboard, and a winner will be packing his or her bags for Kuala Lumpur. The top scorer as at December 31, will win ...