Nairobi, April 24 -- Elections the world over are won or lost based on three factors: the demographics defining the voting blocs, the dominating narrative and the targeted numbers.

In other words, the potency of prophesy as to which candidate shall win will ever to be built on attention to the pattern of interest groups, the emerging compelling messaging and the critical number of voters that the conveyed storyline resonates with.

President William Ruto won his first term on a narrative that placed him on the side of the down trodden, voiceless Kenyans as opposed to the overfed, privileged class.

Had it been the epoch of the cold war where such a narrative scared the capitalist West, there would have been serious foreign attempts to un...