Uganda, May 13 -- Before the name "Handsome Jimmy" began trending across Ugandan screens, he was simply Wu Yiming, a software entrepreneur quietly building systems in Kampala.

Today, that same man switches between client meetings and television appearances with surprising ease, his story straddling business, culture and an unexpected kind of fame. He came to Uganda to build a software business. Fifteen years later, he speaks conversational Luganda, eats Rolex on busy mornings, and has become one of the most recognisable foreign faces on Kampala television. Wu Yiming, popularly known online as Handsome Jimmy, has in recent weeks drawn renewed public attention following his appearance on the dating reality programme Hello Mr Right, where v...