Sri Lanka, July 2 -- For more than two-thirds of the world's population, social media is a basic part of everyday life. The 2026 DataReportal Digital Global Overview Report indicates that the number of social media users has reached 5.66 billion, which is equivalent to more than 68% of the world's population. According to the report, the average active user spends 18 hours and 36 minutes per week on social media, or roughly two hours and 39 minutes every day. Compounded over a year, that adds up to more than 40 full days spent on these platforms.
From a South Asian perspective, the numbers don't differ much. Research studies indicate that Facebook and WhatsApp dominate across South Asia due to their versatility for messaging, networking an...