Sri Lanka, Oct. 27 -- Sri Lanka's Deep South has officially taken centre stage as a premier destination with the launch of the Ruhunu Ring, a visionary concept initiated by Shangri-La to strengthen destination storytelling and tourism marketing.

The launch took place at the Sri Lanka Tourism Expo 2025 grand finale and International Tourism Leaders Summit 2025, in the presence of President Anura Kumara Dissanayake.

The Ruhunu Ring - Sri Lanka's first major destination circuit since the Cultural Triangle of 1978 - stretches from Bentota on the west coast to Arugam Bay on the eastern shores, sweeping inland to Ella. It brings together some of the island's most captivating yet under-explored destinations, connecting golden beaches, wildlif...