PVR looks beyond Colombo with six-to-nine cinema targets
Srilanka, Oct. 24 -- PVR is preparing to take its cinema business beyond Colombo, targeting six to nine properties across Sri Lanka over the next three-plus years as its first investment approaches payback.
The operator is in talks with potential local partners and is exploring markets including Jaffna and Kandy, with smaller cinemas and pricing tailored to each location forming the basis of its expansion plans.
The move would mark a new phase for a business that entered Sri Lanka with a single US$ 7 million investment at One Galle Face and waited to see whether the market would deliver.
It has, according to PVR Inox CEO of the Luxury Collection and Innovation and PVR Lanka Director Renaud Palliere.
The company expects to recover tha...
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