Sri Lanka, Oct. 16 -- For nearly two decades, Ceylinco Life's Family Savari has been the dream holiday many Sri Lankans could only hear about - an exclusive adventure reserved for the company's loyal policyholders - but now, for the first time ever, the life insurance market leader is saying, "Lace up, log in, and join the fun!"

The Company has launched 'Run for Savari', a brand-new web-based game that lets anyone in Sri Lanka with a smartphone or computer compete for a chance to experience the legendary Family Savari magic and win a fully-paid tour to Malaysia for two. The mechanics are simple: play the game, earn points, climb the leaderboard, and a winner will be packing his or her bags for Kuala Lumpur. The top scorer as at 31st Dece...