Srilanka, Oct. 24 -- For some filmgoers in Jaffna, a Tamil blockbuster means an eight- to nine-hour bus journey to Colombo, a weekend away and, sometimes, a second viewing before heading home.
Those trips have caught the attention of PVR, helping steer the cinema operator's search for its next Sri Lankan locations towards the north.
PVR Lanka Director Renaud Palliere told Mirror Business that bus operators were buying tickets to its One Galle Face cinema and selling them as part of transport packages to customers in Jaffna.
"They come here for the weekend, see the movie once, sometimes twice, and then come back," he said.
What began as an unexpected customer pattern has become a business signal for an operator considering expansion beyo...