Sri Lanka, Oct. 14 -- Sri Lanka's leading baby care brand, Baby Cheramy, launched the country's first parenting assistance service powered by generative artificial intelligence, the Baby Cheramy Diaper Helpdesk, positioning it as a milestone in the local consumer goods sector, where brands are expanding beyond physical products into digital ecosystems.

The free 24/7 service, available on WhatsApp in Sinhala, Tamil and English, aims to provide parents with real-time responses on diaper hygiene and infant care. The platform uses advanced natural language processing and machine learning to generate information, with every response vetted by a panel of registered doctors of the Sri Lanka Medical Council and supervised by consultant pediatric...