New Delhi, Oct. 1 -- YouTube has also launched a Premium Lite plan in India, at Rs.89/month. The new initiative provides an advert-free experience to viewers but does not include features like background play, offline downloading and access to YouTube Music.

The subscription is aimed at users, who are mainly interested in unlimited video play without the extras which the full Premium plan offers. YouTube observed that the Premium Lite eliminates advertisements on most of the videos, such as gaming, beauty, fashion, and news. However, advertisements will still appear on Shorts, music content, search results, and browsing pages.

Premium Lite is compatible with smartphones, laptops, and smart televisions, and provides a certain option to t...