New Delhi, March 9 -- As businesses increasingly adopt conversational AI to interact with customers, the nature of enterprise communication is undergoing a structural shift. What once started as simple notifications-appointment reminders, delivery updates, or service alerts; is rapidly evolving into continuous, AI-led conversations across channels.

This shift is forcing enterprises to rethink how they govern customer engagement, especially in regulated sectors such as healthcare, finance, and education.

In a conversation with CiOL, Nitin Seth, co-founder and CEO of Conversive, the discussion ranged from the risks enterprises face as AI takes a larger role in customer communication to how businesses can balance automation with accountabi...