New Delhi, Oct. 25 -- Meta AI's launch ofVibes, a short-form AI-generated video feed, coincided with a sharp jump in downloads and daily active users. Similarweb data shows DAUs climbed to 2.7 million by October 17, up from roughly 775,000 a month earlier, while daily downloads rose to about 300,000 from under 200,000. The surge illustrates how a timely product feature can convert curiosity into regular use - and how accessible alternatives benefit when invite-only rivals stoke public interest.

Meta AI's decision to add a short-form, generative-video feed called Vibes appears to have shifted the app from niche experiment to mainstream engagement driver. In the space of roughly four weeks, the app's daily active users more than tripled, a...